Shannelle ‘Tali’ Fergus is a London-based creative working within the dance community and in the dance industry – with 20+ years of experience and a unique 360 perspective, working across performance, choreography, teaching, and talent management. Tali has been Agency Manager of ZooNation: The Kate Prince Company since 2011, providing performing and creative talent for stage, screen, and corporate productions, with work frequently moving beyond representation into casting and production. Tali is the founder, producer, and lead facilitator of identity. ideas. industry. (iii), a programme and method designed to encourage dance artists’ curiosity about their creativity and the industry at large, through movement, conversation, and literature. The programme has been supported by the breakthrough initiative Artists4Artists (One Dance UK People’s Choice Award nominee), Impact Dance, Redbridge Drama Centre, casting agency Sillis Movement, and Studio Wayne McGregor.